On Content vs Audience and the Top 3 Misconceptions on SEO
Misconceptions bring about a number of issues—no matter what the topic is. In this space, however, we will be talking about the misconceptions surrounding the data-driven field that is Search Engine Optimization, or SEO.
Search Engine Optimization is the process of improving a web page or website’s rank in search engines, such as Google. People discover online content through searching, having a higher rank in the search results can ensure a higher count in terms of traffic to a website.
Read on and join us in debunking the top 4 misconceptions on Search Engine Optimization. - Keywords don’t matter.
Keywords play an integral part in SEO and doing your research comes in making it an even better support for your rankings. To do this, one must be able to understand how the audience would search for something on their search engine of choice. Also, the choice of words to be used in the created content must be deemed appropriate for search intent. Doing all these can help search engines show your content in its results.
Rankings are determined by Social Signals.
It makes sense that a higher following will equate to higher traffic—FALSE. Yes, a huge number of likes, comments and followers is indeed impressive to the eyes of people, however that is not the case. Unlike likes and followers that can be bought, quality content will improve engagement, popularity and rankings through organic sharing.
SEO is obsolete.
SEO cannot be deemed as outdated or obsolete because it is an industry that constantly evolves with the changes in trends. With this comes its involvement with Google and other search engines. However, knowing that search engines are a part of almost everyone’s daily lives, it’s highly unlikely that SEO will be out of the scene anytime soon.
Always focus on content.
We’ve all heard the saying, “Content is king,” however, as important as quality content is, it’s not the most important aspect in SEO. Yes, quality content is a must for a brand to grow and prosper but it is not enough. A brand’s focus should always be on their audience. These audiences or consumers are the ones who will share your content to the rest of the world and they are the ones who can increase your reach through a single share to their profiles.
There is no correct way to do SEO as it constantly evolves as technology and society themselves continue to change. Therefore, it is in a constant state of trial and error, testing and experimentation to ensure that it’s always up to date and relevant.
Ultimately, misconceptions on SEO tend to be passed on through word of mouth therefore they do not have proper studies to support these claims. It is always best to do research beforehand—knowledge is power but it is the right kind that must be absorbed and shared to others.
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