Maximizing Sales Through Website Conversion- Mccollins Media

An optimized conversion funnel is that missing link that will bring your non performing ecommerce website to a profit making business.

The whole aim of a website conversion funnel is to maximize the profit that you can get from your offline and online marketing campaigns.

Every website has an action plan for the website visitors. It could be signing up for an emailer or sending an online inquiry or adding products to a cart for online purchases. But fewer than 15% of websites have an optimized conversion funnel to maximize their returns from the website visitors.

A conversion funnel is nothing but a visualization of the flow of the website user traffic from the landing page to the purchase thank you page.

While it’s a whole another topic, but traffic can be brought to your website through different types of sources like, organic search, paid ads, social awareness, cold calls, print media, etc.

Basically, a conversion funnel is nothing but the process of getting people to the website and make them take the desired action.

Step 1: Build brand awareness amongst the carefully curated Interest Based Audiences. This is done through multiple channels like organic search, social media marketing, ads, etc.

Step 2: A percentage of the targeted audience to engage with the brand by visiting the website.

Step 3: Create desire through offers / discounts / product exclusivity.

Step 4: Drive the highly desired audience to take an action on the website.

 How to create a website conversion funnel?

It takes time to create an ideal website conversion funnel as it’s a step-by-step process. But this is what will help you maximize your revenue through the website.

1. Create an ideal buying process: This is described as the number of steps it takes to convert a person from being a website visitor to a successful purchaser. After entering the website, a prospective customer is filtered at various stages. Out of 100 visitors, 35 would view the product pages while others would exit the website. Out of 35 product page views 15 would add a product to the cart. Out of these 7 would initiate the checkout process and finally 4 might end up buying your product.

 2. Identify leaks in the buying process: As discussed above, there will be dropouts at every stage in the conversion process. So the target should be to now fix these drop out points by optimizing the pages or content or pricing or introducing better offers. Retargeted campaigns would help you target all the dropouts with lucrative offers for them to visit the website again and finally make a purchase.

 3. Optimize the checkout process: It is always a good idea to reduce the number of steps that in a conversion process. Things like, having simple products that can be directly added to cart instead of customized products that makes users to make selections in the product page or limiting the checkout steps by gathering all required information in one short form instead of having multiple pages for checkout or having proper form field validations to limit users from filling out the entire form and then getting to know the mistakes made in the form fields.

 4. Additional offers to abandoned carts: Abandoned carts are the most serious dropouts from the conversion journey. It is always recommended to have separate emailer campaigns with OTO (one time offers) or discount codes to make them finish their purchase. A great abandoned cart targeting program could increase the purchases by 16 – 18%. This way your conversions could be 5% instead of 4%.

 5. Determining the best traffic source: Through the entry points in the funnel, you could, over a period of time analyse, which traffic generating source works the best for your website. You could then optimize the creatives specifically for these traffic generation sources to generate more traffic to your website.

 6. Effective email marketing campaigns: Email marketing campaigns with special offers for website visitors could generate better traffic to your website for additional conversions.

 Developing a website conversion funnel could be challenging and time consuming but with time and proper analysis, the conversion funnel can make you plan your next best action to maximize conversions through your website.

Ricky Khatwani, Head of Performance at McCollins Media 

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Maximizing sales through Website Conversion Funnels.

Tips to Find the Ideal Web Development Company- Mccollins

Our Agency, McCollins Media, ranks among the best web development company in Dubai. Here's a blog that will help you explore how to select the best web development company for building your website. 

Here are a few tips for selecting the ideal web development company for your business.

The times have changed, unlike the old times, most businesses have moved to an online platform with the COVID19 and people today prefer the online experience of online shopping over traditional ways of shopping. 

And, when it comes to online business or building a brand name on online platforms website design & development has become a crucial part. But, finding the right web development company for your business is also a difficult task.

That’s when we realized we’ll help you with some of the tips for finding the ideal web development company for your business. Also, for people in UAE by the end of the read, you’ll understand how Mccollins can be an ideal companion for web development in UAE. 

Here are 5 Tips to Find the Best Web Development Company in UAE or Anywhere in World-

Experience is one of the most crucial parts of selecting the best web development company. A good web development company would have worked in and have seen a variety of projects, industries, and clients. Always, consider an organization with extensive expertise in a variety of IT scenarios, as well as results that have been demonstrated over time. We come with over 15 years of experience

When you’re hiring a technology partner, remember that they are likely to be part of your business for many years. So, compatibility is the first and foremost thing that you should consider. They should be able to understand your vision for your business. 

If you find a team of professionals who are willing to understand your need and the aim that you’re looking for with the website then it’s a win-win situation for you. So if the compatibility part is checked then go for the next step. 

You are assigned a dedicated account manager at McCollins to ensure smooth coordination. 

Support can take many forms, such as assisting someone with setting up an email or resetting a password. You'll probably need to make modifications to your site regularly if you need website support. It's not unusual to discover that a feature or part was overlooked before launch. Furthermore, a website is not, and should not be, stagnant.

A reputable development firm will provide you with the tools you need to update information, create new pages and articles, and make small changes. 

You'll probably have to rely on your technology partner for additional features. Most web development businesses offer ongoing assistance, but it's always a good idea to ask what degree, turnaround time, and which members of the team will be handling this sort of work. 

The reviews on the GMB of the business will give you insights into whether the agency is favoured for projects similar to yours also will help you understand if the firm that you’re selecting is a genuine one and will give you insight into the feedback from different clients of the firm. 

The more positive testimonial the better the firm. So, choose the best-suited partner for your web development based on the reviews you see on the online platforms. 

From the above, you’re now aware of the things that you should pay attention to when searching for an ideal web development company for your firm. And, if you’re based in UAE we have a shortcut for the above. 

209, Entrance C, Loft Offices 1 - Dubai Media City

Why Choose Mccollins over other web development companies in UAE-

10+ years experience and 500+ satisfied customers all around the globe. 

Creative team of web developers from all over the world.

100% proven track record in creating and developing responsive both websites and mobile platforms.

Support 24/7 with any queries and prompt updates related to your website.

Our highlight is that we first understand your vision for the business and then work towards making your website.

Building cost-effective websites for a very long time.

Mccollins

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5 Tips to Find the Best Web Development Company for Your Business.

Outstanding Web Design Trends to Try in 2022- Mccollins Media

Mccollins - The leading web design agency in Dubai has started an initiative with the help of our blog post. We aim to help you learn everything related to digital marketing, web development & app development. Also, we help with some tips to help you understand how to select the best for your business. 

And, with today's read, we’ll help you explore some of the outstanding web design trends that you must give a try. We see that the current trends in every area will constantly stand out and make a new impression in the market and business. Similarly, web design incorporates new trends regularly to create websites and user experiences that outperform older techniques and patterns. 

While researching web design trends, we should consider what web design is and how it may benefit your website. As previously said, web design is the process of creating a website that focuses just on the user's experience and presenting it on the internet rather than software development. It relies on well-designed pages, intuitive navigation, and the use of colour and images to create a cohesive look.

What new techniques and styles are introduced for new graphics creations? 

Did web design trends prevail this year, or what are the new techniques and styles that are introduced for new design creations on the website?

When you have a creative mind and a web design agency to work with, nothing makes you feel better than it. The current styles you select to design should be flawless and resistant to fading. As a result, you should stay current and research what works best in web design.

Always remember that using eye-catching style and effects, a professional web design may make your website more perfect and successful in 2022. 

Fresh trends will always direct users to your site. If customers receive information and notifications from your website, you can undoubtedly reduce the bounce rate. For this, a web design agency can help you better. If you're rebranding or rebuilding your website, try these modern web design ideas. 

Make a long-term goal for yourself and work toward it by emphasizing user interaction and lead creation. A good design will always bring in new customers to your business. You can do so by choosing the best web design company for your website.

It will always make a good first impression 

It will impress and attract your clients and your service

It will establish trust with your audience 

Some web design trends to try out in 2022

Always strive to come up with new and thorough design concepts that will help your website succeed. It is your ideology that motivates you to put in the effort that has an impact on the global market. You can use any concepts, such as illustrations and images, to target your audience and create a voice for your business and website. Avatars, characters, and images are thought to be more prevalent on the Internet. Plan and implement design strategies that are in line with current trends.

One of the next beautiful creativity where websites and pages tell stories with video, audio and convey an interactive story to users. The engaging content gives the best narrative visualizations that make users stay on your website and by contacting you for the service and business needs. 

Nowadays large images and Font size in website appearing with animations is getting trendy

Large and background dim images with large typography and smooth transitions make more colourful to website

Colours are the basic attention seekers to get users focus

Bright contrast and gradients with underground acid shapes make vibrant emotions to a specific audience

Typography is the new game trying by designers nowadays to convey information easily

The Black and white combination of colours is one of the trends this year too.

Moving texts and highlighting main contents make users' eyes go through the page. There are more chances to explore kinetic typography in the coming years with creative functions.

Elements in 3D include animations, shadows and layer effects which brings more beauty to your websites. 3D can help to give new life to videos and photo illustrations with understanding design and more visual interest to users.

Highlighting to capture your story in depth of shadows and fields.

3D typography and blurred boundaries can create viewers' eyes to 3D art inspirations.

Which is the most used and trendy design combined with blurriness, transparency and glass effect which gives depth visual hierarchy in UI. This is mostly used in logos and illustrations for mobile app interfaces, landing pages and dashboards. 

Most designers use the glassmorphism effect to add a visual treat to the interface.

Glassmorphism works on images, colourful shapes and backgrounds to get richness in look.

It offers a beautiful and minimalistic look to the website

Multi-layered styles Geometric elements can be used

One of the outstanding trends you can use for connecting the virtual world to communicate and collaborate do business by including AR, VR and AI with social media stream live. So, this is the dominant trend that requires skill and discipline. This process requires advanced technology and high resources so as of now this will be challenging but have a great future for this trend.

This will double up the power of Blockchain

Best way to convey ideas and target users in 2022. It helps to stand out your website by projecting. In Grid layouts, it uses lines and frames or borders and grids to make it easy for visitors to see the sections.

Grid layout helps to scan and find main content quickly

Grid-based layout with margins, columns providing a framework to content.

The split-screen gives a magical viewing experience to users

Split-screen can be used in the minimalistic website.

The interactive and responsible motion design for your website is the other trend. It can be used as 

This motion design can be used wisely in suitable ways like parallax effects, plane shift scrolling, mouse trigger scrolling etc can be used according to your website.

We enjoy more kinds of navigating sites, playful and creative design techniques from designers who have various ideas and creativity. 

A good designer can always perfectly design the website with innovations and User interactive designs. 

So quality and ideas of good web designers and choosing them for your website should be considered by following things like-

Tech-savvy team or web designer who is outstanding in new tech trends.

A web designer who is also experienced to work in CMS sites like WordPress, Magento etc.

They need to know how to make clients stick on pages and make a call to action.

Exactly understanding your website requirements and making a better action plan.

Flexible in work with continuous work updation with site owners.  

You can check their portfolio and testimonials.

Reach out to the best web design company to get better communication for your project.

With all these points you can choose the best web designer for your project.

Always keep in mind that a professional web design agency can make your website more flawless and profitable in 2022 by using eye-catching design and effects. 

Users will always be directed to your site by fresh trends. You may certainly lower the bounce rate if customers are receiving information and messages from your website. 

Try out these contemporary design ideas if you're rebranding or redesigning your website. Make a long-term objective and work toward it by focusing on user interaction and lead generation. 

A good design will always attract new clients to your company. You can do so by selecting a web design agency that is ideal for your website.

And, for the residents of Dubai, UAE, you people don’t have to worry about anything we call Mccollins media - a web design agency in Dubai, UAE is here to help you develop the best web design can layout for your business. 

Great team of creative web designers and developers from all across the globe. 

Updated with the latest trends involved in web design and development.

Proven track record with a large base of 100% satisfied clients from all over the world.

Cost-effective web designs and development services in Dubai. 

Creating both mobile and desktop-friendly websites for the past 15 years. 

Mobile: +971 4 445 6848E-mail: info@mccollinsmedia.com 

Mccollins media

<span>&nbsp;</span>web design and development

info@mccollinsmedia.com

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In 2022, Here Are a Few Outstanding Web Design Trends to Try

5 Trends That Will Fuel E-commerce Businesses- Mccollins

As the pandemic slows down, many businesses who explored e-commerce platforms for their brands will take this vertical even more seriously in 2022. Brands will penetrate with a better understanding of their customers and the shift in the market trends. 

Here are a few trends we must watch out for in 2022 for e-commerce businesses : 

1. Consolidating your Technology Channels 

Many brands have experimented with several routes - apps, POS, technology partners, softwares - now is the time to consolidate and review - see what has worked and what can be replaced with a better solution or process. Take a better look at your e-commerce P&L which will help in auditing the current technologies used. Think about the future of your e-commerce business and its scalability.

Key social media channels have introduced online shops wherein the customer can purchase directly from the social media channels! Brands are now investing in Instagram Shops, or Snapchat or TikTok Catalog to deliver an overall experience to their customers. Over 90% of social media users access their favorite platforms using mobile phones and 54% use social media to research products. 

Some brands have also shown a rise in Live Shopping and this definitely will see a rise in 2022. 

With the pandemic, many customers have become more aware of the importance of supporting local businesses or those who have an intent for “sustainability”. A niche of customers prefer shopping directly with independent businesses. 

As per research, 65% of customers want to buy products from purpose-driven brands that advocate sustainability.

Multimedia Content is key for websites as well. As much as we have static images of products on our e-commerce websites, brands like Zara, H&M, Massimo Dutti, Chanel, Tesla and so on are focused on Video Content to provide an enhanced experience. 

Brands have also launched Augmented Reality Filters or experiences where you can try a product virtually before making a purchase.

RAW content is also on the rise with User Generated Content, interactive content and engaging videos. 

This side of the world, the Middle East, is especially very big on personalization. Brands who have invested time in thinking through how the personalization of products can be integrated into their mix, will see a lot of traction! Be it an innovative way to add a person's name on a dessert, or engrave initials on a mobile phone or clothing line, personalization makes the purchase even more enticing. 

The bottom line remains - enhancing your customers' experience - an omnichannel experience. 

e-commerce website

5 trends that will fuel e-commerce businesses in 2022- Mccollins Media

5 Trends that will fuel e-commerce businesses in 2022

Digital Marketing Budget for 2022 | Digital Marketing Services UAE

Every brand must change with time and trends. Sometimes, when you do not keep track of trends, you fail to plan your annual budget for digital marketing. Here are a few digital marketing routes to invest in, in 2022

Social Media Platforms are now heavily consuming bite sized video content be it in the form of Reels, IGTV, Snapchat, TikTok , Facebook Videos or for your brands YouTube Channel. Conceptualizing and creating video content for your social media channels will only increase the reach and engagement for your brand. Set aside an annual budget for Video Production which might have variables like Location, Models, Logistics, Bloggers, Voice Overs and post production

Working with key paid influencers can have a positive impact on your brand. Keep aside a budget for your yearly key campaigns where you can collaborate with paid influencers. Influencers are a great way to humanize the brand and give a voice to your communication. In the UAE and GCC, we have a handful of influencers who really deliver impactful campaigns and doing a paid collaboration would mean escalating your brand journey. 

Gone are the days where we can only post about the product or service that you offer. It is imperative to humanize the brand and to do this, many times you may need to have a photography session with Lifestyle Shots. You will need to keep aside a budget to hire models to achieve this. Different campaigns, different models, you are on your way to telling your brand story!

On a monthly basis, you may have kept aside a budget for Digital Advertising, however, you need to ensure you keep aside some extra budget for those bigger campaigns like Ramadan, Eid, Valentine’s Day, UAE National Day, Christmas or New Years Eve. Taking on a campaign based approach can mean a lot more to your brand as opposed to spending the same budget across all months of the year 

Communicate your online campaigns via offline printed collaterals or micro events which will activate the brand on a 360 level. Set aside a minimal budget be it for printing simple things like a tent card or having live entertainment to tie in a campaign, or set a Live stream recording of an online roundtable and so on. Take the communication through the line and ensure your customers enjoy an overall brand experience 

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How to plan your digital marketing budget for 2022- Mccollins Media

How to plan your Digital Marketing Budget for 2022

5 Questions You Must Ask Your Customer- Mccollins Media

Sometimes, it's great to keep things simple! Get feedback from your customer itself. The brand is built around the customer and there is no better way to learn what they like, but to ask them itself!

We tend to keep ourselves busy with our day to day routines and the rush of doing things, so that we don't stop and ask our customers, how has their experience been ? 

We would automate this with a simple Survey Form sent via WhatsApp or an emailer with a link to the form. A simple call from the customer service team also does wonders. 

All your customer wants is to be heard and to be made to feel special! So make that call :)

What additional products would you like to see ?

Many times we develop a product mix we find fit. Asking your customer what more they would like to see might actually open doors to other opportunities for your business. Products complimenting each other are great to increase your average billing. Different customers have different requirements, and when we put all of these together, as a brand it widens our horizons on what more can be. 

So ask your customer, and walk the talk in terms of hearing them and giving them what they want, if feasible to the brand. 

What is the one thing you like about us the most ?

As much as we ask customers what they did not like, it's great to know what they like too. You come to know what you are doing right and maybe you can do a few more things to add onto that. As a business, we understand our customers better and in turn this helps us map out our next steps

We spend a lot of money acquiring new customers. We should also spend effort in retaining our existing customers, creating a loyalty factor which brings them back in. Asking customers if they would buy again from us defines their experience and we get an understanding of the brand sentiment. If we get a positive response, we know we are doing something right, else we have to work on the negatives to make them a positive. 

Today, everything works on Word of Mouth! Be it telling your friend, writing a review on Google, Posting on Instagram Stories or creating that TikTok video. You are in many ways advocating for a brand. Asking customers if they would recommend us is a great way to know if they trust our brand and would love to share about it to their peers. 

Ask Questions ! You never know, you get inspiration from your customer itself!

Want to learn more about enhancing customer engagement strategy? Head on to our article here 

brand is built around the customer

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Want to learn more about enhancing customer engagement strategy? Head on to our article here

5 qestions you must ask your customer- Mccollins Media

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Maximizing sales through Website Conversion Funnels.

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Maximizing sales through Website Conversion Funnels.

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