McCollins Meida

Toshiba

Case Study

Toshiba Corporation is a Japanese multinational conglomerate that specializes in the production of electronic and electrical products. The company was founded in 1939 and is headquartered in Tokyo, Japan. Toshiba produces a wide range of products, including laptops, desktops, tablets, printers, televisions, home appliances, and electronic components.

The Brief

Our Mandate was to focus on creating awareness and brand recall for the Toshiba Home Appliances vertical within the Middle East Market

The Route

Toshiba is a brand with a strong recall. We focused on resonating with the target audience, working with brand partners to promote tactical offers and engage with our audience. From developing monthly content calendars to designing seasonal content for different GCC Markets, we also focused on Performance Marketing mainly META Ads.