Here are some factors that can influence positive brand sentiment:

1. Brand reputation: A brand with a strong reputation for quality, reliability, and customer service is more likely to have positive brand sentiment.

2. Customer experience: Brands that consistently provide positive customer experiences, such as prompt and friendly service, are more likely to have positive brand sentiment.

3. Social media presence: A brand's social media presence can influence brand sentiment, as customers may form opinions based on the brand's social media posts, engagement with customers, and overall online reputation.

4. Advertising and marketing: Brands that create compelling and memorable advertising and marketing campaigns can positively influence brand sentiment by creating emotional connections with customers.

5. Word-of-mouth: Positive word-of-mouth recommendations and reviews from satisfied customers can also contribute to positive brand sentiment. Your customers buy your products or opt for your service based on Google Reviews, TripAdvisor Reviews, Amazon Reviews and more. As a brand reputation management company in UAE, work on comment moderation of reviews across all platforms and represent your brand online.

Overall, positive brand sentiment is important for building strong relationships with customers, driving sales, and building a loyal customer base. It requires a focus on building a strong reputation, providing positive customer experiences, and effectively communicating the brand's values and messaging to its target audience.