McCollins Meida

OAKBERRY

Case Study

OAKBERRY is a global brand known for its Acai - from the Amazon. We have had the utmost pleasure working with OAKBERRY from Day 1 - when it entered the market in the Middle East, that too right before the pandemic.

With the start of the pandemic, the brand saw its fair share of challenges, however, the product itself got a lot of love! The brands vibrant personality was well received on social media and soon we are close to 90 locations within the Middle East. OAKBERRY launched its key locations in United Arab Emirates, Saudi Arabia, Kuwait etc over a span of 4 years.

The Brief

To launch OAKBERRY in the Middle East Market. To create awareness and drive footfall to the stores.
The brand was also pushed through third party delivery channels like Talabat, Deliveroo and more.

The Route

Social Media

We created a vibrant feed , just like the brand's personality. Engaging with influencers, creating fun reel and TikTok content - bite size video content which is mobile first. While we were growing at the peak of the pandemic, the team at OAKBERRY was very innovative in launching the Acai Bucket, Nut Butters and Acai popsicles. With great health benefits, we focused on pushing our content to the health conscious lifestyle of people.

Performance Marketing was a focus - META, TikTok, Snapchat Ads to push awareness and conversion. We developed a website for the OAKBERRY with the capability to order online. Search Engine Optimization, Google Ads were optimized.

Blogger Meet Ups were arranged from time to time with the launch of a new location.